Hajna Hári
Art Direction
Creative Communication
Project name
Deliverables
Art Direction
Brand Identity
Brand Strategy
User Interface
The Bihari János Folk Dance Ensemble is deeply rooted in the rich tapestry of Hungarian folklore, earning recognition as one of the foremost ensembles within the folk dance community. Their mission revolves around disseminating the knowledge of age-old traditions throughout the country, achieved through the medium of their songs, dances, and teachings that vividly depict the traditional lifestyle of the countryside.
In crafting their identity, I drew inspiration from numerous folklore motives and symbols. This design seeks to encapsulate the essence and spirit of the ensemble, serving as a visual representation of their commitment to preserving and sharing the cultural heritage embedded in Hungarian folk traditions